London · Street · Social · On set

The best side of everything.

Street, social media and film-set photography — just me and a Hasselblad, in London and wherever the work is.

Hasselblad X2D II 100C with XCD 35-100E lens, studio product shot
X2D II 100CXCD 35-100Eƒ/2.8-4
Founder in a cream blazer on a London rooftop at golden hour
Chef's hands plating a dish with tweezers under a single warm spotlight
Portrait lit by warm neon outside a Soho bar on a rain-wet night
Model in an oversized camel coat mid-stride on a Shoreditch street at golden hour
Director and focus puller watching a monitor on a night film set in London
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Social media content · built for feeds

Photography that stops the scroll

Content sessions

Founder portraits, product drops, menus, campaigns, nightlife — one light session, a month of feed-ready frames, delivered in platform crops (4:5, 1:1, 9:16). Book a content session.

Hasselblad X2D II 100C with the XCD 35-100E zoom resting on a leather strap
The kit

One camera. No crew.

Hasselblad X2D II with the 35–100E zoom — medium-format quality that moves at street pace. Quiet on set, invisible in a crowd.

100 MP
medium format
35–100
one zoom, every focal
1 bag
full footprint
Selected work · 38 frames

Recent frames

All work
Services

Out and about, or on set

Details & rates
Coverage · London & surrounding areas

A London photographer who travels light

I work as a street photographer across London — Soho, Shoreditch, the City, the river — and as a behind-the-scenes and unit stills photographer on film sets in and around the capital. For brands and founders I shoot social media content in London studios, cafes and streets, delivered in platform crops.

Based in London, working across Hackney, Camden, Westminster, Islington, Southwark and the rest of Greater London — and further into Surrey, Kent, Essex and Hertfordshire when the job travels. See recent frames or check availability for your dates.

LDNE · N · S · Wsurreykentessexherts
Jamie, the photographer behind Best Side Media, holding his Hasselblad X2D II with the XCD 35-100E zoom on a London street at dusk
The photographer

“Available light, small footprint. Just me and the camera — on your set, on your street, at your launch.”

Best Side Media is the one-person photography practice of Jamie, based in London. I work light on purpose: no lighting van, no assistants — the moments stay honest and the schedule stays yours. More about how I work.

— Jamie
Based in LondonTravel availableSole trader
London · Surrounding areas · Travel available

Got something worth shooting?

Send the dates and a few lines about the job. I reply within 24 hours.

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