About · The practice

Every subject has a best side.

Finding it is the job. Best Side Media is the one-person photography practice of Jamie — based in London, working across the city, the surrounding areas, and wherever the brief travels.

Jamie, the photographer behind Best Side Media, holding his Hasselblad X2D II with the XCD 35-100E zoom on a London street at dusk

I'm Jamie. I shoot the out-and-about work: street and editorial frames, social media content for founders and small brands, and behind-the-scenes coverage on film and commercial sets. The whole practice is built around a small footprint — one bag, one camera, available light. No lighting van, no assistants, no production circus. That's not a budget decision; it's the point. People behave differently around a quiet camera, and the frames show it.

The camera is a Hasselblad X2D II 100C with the XCD 35–100E zoom — 100 megapixels of medium format in a body that works at street pace. It covers everything from a wide establishing frame to a compressed portrait without a lens change, and its leaf shutter is quiet enough for a live set.

Based in London. Working across the surrounding areas, and further when the job needs it — travel is billed at cost and quoted up front. See the work, read about the services, or send me the brief.

X2D II 100CXCD 35-100EISO 64-25600LDN
Hasselblad X2D II 100C with the XCD 35-100E zoom resting on a leather strapTHE KITX2D II35-100E
See what it shoots
London · Surrounding areas · Travel available

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